education
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Sound Partners Hearing Conservation Program Activities |
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What's Happening Now and Soon |
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Sound Health for the Music Professional House Ear Institute article featured on Grammy.com |
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Plenty of Mixing for House Ear
Institute’s |
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For the
last 10 years, a core service of
the Institute’s Sound Partners
program has been its hearing
conservation workshops for people
working or pursuing careers in
the music and audio professions.
House Ear Institute’s research
audiologists, who also have
backgrounds in the music industry
are able to present high quality
workshop presentations that
address the hearing loss
prevention concerns that are
inherent and specific to the
profession. We are called back
year after year by college
professors and music industry
organizations, who trust the
Institute’s expertise on hearing
loss and related health issues.
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HEI’s Teen Educational Video Receives |
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In-School Teen Workshops in
Hearing Conservation Are Available in So. California
Now,
middle schools and high schools
throughout Southern California
have an opportunity to give their
teen students the face-to-face
facts about noise-induced hearing
loss, compliments of House Ear
Institute’s teen initiative,
It’s How You Listen that
Counts®. This program
is based on House ear Institute’s
successful online initiative
launched in January. 2006, and
has received rave reviews from
several teachers and students who
have hosted our workshops
to-date.
For additional information |
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 Sennheiser Renews Support for Teen Hearing Conservation Initiative - It's How You Listen That Counts® Sennheiser, a world-leading manufacturer of microphones, headphones and wireless transmission systems, provides support for the Sound Partners program that strives to educate young adults in responsible listening practices. Read more... |
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Audio Pros to Benefit From Free Hearing Screenings and Education at NAMM House Ear Institute's Sound PartnersÔ hearing conservation program, with the ongoing sponsorship commitment from Shure Incorporated and NAMM, the music products industry trade show, will provide free hearing screenings, hearing protection, literature and education to attendees and exhibitors at the 2008 NAMM Winter Show at the Anaheim Convention Center in Anaheim, California. The free hearing screenings are sponsored exclusively by Shure Inc., and are available in Hall E during specified hours from Thursday, January 17 through Saturday, January 20, 2008. Additional information is available at http://www.onlinepressroom.net/hei/ |
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Record Numbers Get Hearing Tested at AES Convention Los Angeles and New York – October 15, 2007 – A record-breaking crowd of audio professionals at the 123rd AES Convention in New York packed the House Ear Institute booth to get free hearing screenings provided through its Sound Partners™ hearing conservation education program. Nearly 700 people took advantage of the free screenings sponsored by Shure Incorporated, an increase of more than 200 people over last year. Many more took advantage of hearing health information offered by House Ear Institute, which distributed more than 7,000 pairs of ear plugs along with hearing health materials. Demand for information on noise-induced hearing loss was so much greater than previous years that Institute staff had distributed all educational materials by the end of the New York show. Institute audiologist Andy Vermiglio, Au.D., also provided attendees with new hearing conservation information as a panelist at the Monday health workshop presented by Sarah Jones of Mix Magazine. |
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Teens Are Listening As Hearing
Health Message Gains Momentum LOS ANGELES – November 14, 2007 – Several Web sites popular with teens and young adults are currently featuring information about the House Ear Institute’s hearing awareness campaign titled It’s How You Listen That Counts® with prominent placement of Ear Bud, the campaign’s mascot. Using information gathered through a market research study of teen preferences and behaviors, the Institute launched a redesign of the www.EarBud.org site and its hearing conservation message delivered through interactive pages, quizzes and teen-friendly tips. An Ear Bud profile that launched on MyYearbook.com in mid-October drew 20,000 new friends within the first five days of its initial posting and continues to be a popular page. The hearing health message will gather additional momentum on November 15, when MyYearbook.com links Ear Bud’s page to “The Damage of Rock ‘n Roll,” an editorial piece expected to reach more teens with the message that excessive noise can cause permanent hearing loss. Promotions for Ear Bud and his hearing conservation message are also drawing attention on GamePro.com, a site popular with gamers, as well as Joystiq.com, an AOL blog site. To build on the success of its initial run on MTV, the campaign’s educational video spot featuring Ear Bud and teens is posted on YouTube.com, and a profile of Ear Bud has attracted a network of friends on MySpace.com. Online promotions for the It’s How You Listen That Counts® campaign will have a total reach of 18.9 million exposures overall by December 31, 2007. |
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So. California youth receive face-to-face facts on NIHL at local high schools and youth organizations Teens and pre-teens are being introduced to the facts about NIHL and how to prevent it through materials by House Ear Institute's "It's How You Listen that Counts" teen outreach campaign - www.earbud.org - and the presentation skills of our outreach partner and audiology grad student Arineh Khachatoorian. The face to face presentations give kids a chance to learn what 85 dB really sounds like, warning signs of acoustic trauma, and practical advice they can use in their daily lives. They can also get immediate answers to their concerns and talk about the issue with their friends in an educational setting. Last spring, Arineh delivered the Institute's outreach program to hundreds of teens at the Clark Magnet High School in Glendale, CA. On August 3rd, Arineh presents to an audience of 100 youngsters at the Boys & Girls Club in Burbank. More presentations are in the planning as part of our teen outreach campaign. Contact Marilee Potthoff at soundpartners@hei.org or (213) 353-7078 to learn about potential opportunities for your school or youth organization. |
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Ear Bud Mascot for Teen Campaign -
"It's How You Listen that Counts" -
Connects with Musicians and Fans on
MySpace.com! For young MySpace users, Ear Bud has established his own MySpace page at www.myspace.com/Earbud1. The page serves to expose people on the vast MySpace network to the issue of noise-induced hearing loss and prevention related to today's popular music and video hobbies. On his page, Ear Bud promotes his health motto "It's How You Listen that Counts" and features quick tips, photos of himself as a cool dude at public events and music venues, and refers people to his site at www.earbud.org for more hearing education. Best of all, he's busy making friends with today's major music artists and fans who want to show their support of Ear Bud's message by linking to his page. The Institute's Marketing Director Marilee Potthoff chose MySpace as useful marketing and outreach vehicle to potentially reach millions of teens and young adults worldwide free of charge. "It's a great way to keep the outreach momentum going strong in the interim of planning the next phase of our teen promotional campaign and raising the necessary funds to do so," says Potthoff. Enhancing search engine links and new features to the earbud.org site, as well as Ear Bud appearances at teen and music industry events around Greater L.A. are additional ways we are keeping our outreach message alive and well at this time. Post-campaign Press Release |
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